We asked a group of successful corporate meeting planners to share with us their insights into what makes an effective website for marketing an event.   We took away 7 great tips that we’ve been sharing with you over the last couple of weeks.  Today, we come to lucky number 7!

7. PROVIDE VALUE-ADDED CONTENT

After your event concludes, keep registered attendees engaged by providing content for download. This content might be copies of slides or handouts or podcasts/webcasts of the presentations themselves.  Some content you may want to password protect, so that only registered, and paying, attendees can access.  Other content you may want to make available to anyone who finds your site.   One of our clients, Odyssey Media produces a annual 4 day networking conference/retreat for women and they follow up the event by posting photographs of the event on the website.  This online photo diary reminds the attendees of how much they enjoyed the event, and inspires new potential attendees to seek an invite to the event the following year.

I am off to Boston for the CanaccordGenuity Growth Conference – their website is a terrific example of a well structured and complete event website.  Check it out!

This entry was posted on Wednesday, August 11th, 2010 at 9:58 am and is filed under Conferences, Event Marketing, Event Registration. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.