Secrets to a Great Event Website: Number 5 – Complete Content
Continuing our series on what makes a great marketing website for events. Today’s tip is to make sure that the site has complete information. Different types of visitors will want different kinds of information. For example, potential exhibitors will want to know the show floor layout, while potential attendees are probably not as interested in that information, but would want to know more about the keynote speakers.
We’ve summarized for you what information you must have, and what information is nice to have, for different types of visitors.
ATTENDEES
Must Have:
- Topic and Theme of the Event
- Audience Description so I know what’s in it for me
- Agenda (that is up to date)
- Speaker information including their bios (again, up to date)
- Session descriptions that actually match the content of the session.
- On-line Registration Form with ability to accept credit card payments, along with other forms like P.O.’s or checks.
- Logistics – Where to stay, Travel options, Driving directions, Where to Park and How Much it will cost, Meals
- Frequently Asked Questions – these won’t eliminate all of the phone calls you receive, but it will cut down the volume of calls you have to handle.
Nice to Have
- Dress Code
- Spouse/Guest Information – either your guest program or some ideas of sights to see and things to do while the attendee is at the conference
- Directory of Attendees (only the ones who have given you permission to publish their information)
- Links to Exhibitors and Sponsors
- Means to pre-schedule meetings with exhibitors, sponsors and speakers
- Video Snippets from the prior year’s conference – perhaps the keynote speaker, or an awards presentation
EXHIBITORS
Must Haves
- Show Floor and/or Booth Options, with pricing
- Ability to purchase booth online
- Attendee demographics, including background, interests etc.
- Ability to register exhibitor attendees online, as part of the booth package
Nice to Haves
- Ability to upload logo for signage, ad for program book etc.
- Ability to connect with prospective attendees with exhibitor’s content – microsite
- Ability to pre-schedule appointments with registered attendees
SPONSORS
Must Haves:
- Sponsor Package descriptions and pricing
- Ability to purchase sponsorship online
- Conference Data – past year attendance, demographics etc.
- Ability to register sponsor attendees online, as part of the sponsor package
Nice to Haves
- Ability to upload logo for signage, ad for program book etc.
- Ability to connect with prospective attendees with exhibitor’s content – microsite
- Ability to pre-schedule appointments with registered attendees
Because it is so important to keep the content on your event website current, content management tools built into MeetMax make it easy for you to create an information-rich website and keep it up to date.