Seven Characteristics of Effective Event Websites: Number 1
Crafting a memorable event starts when the attendee first learns about the
event. Your event website sets the tone for their experience. If it is clear, concise, complete
and easy to use, then the impression they have of the conference is positive right from the start.
Before you begin to craft the content and design of your event’s website, make sure you are
clear on the marketing objectives for the site. Know what you want someone to do as a result of
their visit to your site: register as an attendee, buy a sponsorship, download information, etc.
And, define how your event website will work with other event marketing tools like advertising,
promotion, invitations. Armed with clear objectives, you are in the best position to create a
compelling and effective tool for marketing your successful event.
We’ve asked some experience event marketers and event planners for their input on what makes an effective event website, and identified the top seven characteristics. Here’s the first one:
1. ENGAGING
People want similar information to what they would find in a brochure, but they expect the
information to be delivered in a more engaging manner.
Your event website is a sales tool, so deliver a great, easily identified business case for your
event. Take advantage of technology, for example by regularly adding extras such as speaker
video-clips. Encourage people to remain engaged with the event as it draws near by updating
the content on the website on a regular basis.
Want to read more: download the full whitepaper, “Seven Characteristics of Effective Event Websites“.