MeetMax CAM has been delivering meeting data to FactSet for over a two months now – currently to a list of 25 large buyside firms- but we are about to expand this to a greater number.  We have more than 20 banks permissioning their buyside clients to receive their meeting records in order to get better visibility and higher attribution for their corporate and analyst meetings .   This was the first of several partnerships for direct feeds.  We are also live with themarkets.com.

MeetMax’s partnership with Factset enables specific details of corporate access meetings to appear on Buyside Factset terminals.  With no distracting work for the sales people or the sales assistants – it’s automatic, accurate and weekly.

MeetMax CAM was developed to help the sellside maintain the integrity of its corporate access data. The specifics of such services provided by a sell side firm to an asset manager are critical.  Many sell side applications are simply not designed to maintain the integrity and accuracy of the data (location, date, time, participants, meeting size) of the data for reporting purposes.  This is despite the fact that corporate access meetings are incredibly valuable. In fact, once you add in meetings with analysts, they are amongst the most valuable piece of sell side firm’s service offering.

The other valuable component – written research – is already widely distributed via buyside terminals like FactSet.

To illustrate the power CAM’s distribution arrangement with FactSet:   If a Portfolio Manager met with a management at Bank A’s conference in March 2010 this will appear on the Portfolio Manager’s FactSet terminal shortly after the event.

The PM looking at the stock may then do one of several things

• Call Bank A’s analyst to get a current read on the stock
• Call Bank A  to find out when management is in NYC any time soon
• Call Bank A to place an order to buy the stock

Applications where this will appear in FactSet include a stock price chart and the company events page (this shows events for that stock in the last 6 months such as analyst days).

FactSet is a great partner for us as it is used by the buy side as a workbench. A PM is likely to get into his office and spend the next 12 hours in FactSet.  And constant exposure to corporate access meetings provided will only increase awareness for the banks providing them, improve their vote scores, and increase their revenues.

Corporate Access reports are becoming a staple of Investment Banking presentations to Corporates.  The problem for Bankers in many sell side firms  – is that generating these reports is much harder than it should be.

The Wall Street Transcript’s corporate access software has been designed to maintain the details and accuracy of the data set generated by a sell side Corporate Access business. MeetMax CAM generates clear and accurate reports of what management meeting took place, where, when and the buy side attendees.  These reports are then used for direct discussions with buy side firms about services and compensation.

What is less often discussed, is the considerable value of Corporate Access reporting for the investment banking side of the business. MeetMax CAM generates the most detailed reports available for each Corporate of which buy side firms the Corporate has met with, when, and where. This can be of great value to a banker in his dialogue with the issuer as part of the day-to-day relationship management. In banking, relationship management is critical as the deals are infrequent but very profitable – and it is vital that the bank demonstrate support of the Corporate between deals.

While the role of the Corporate Broker is well established in the UK, it does not have an exact counterpart in

• Advising Corporates on fund raising (e.g. new issues of shares).
• Helping generate interest among investors for the company’s securities.
• Making a market in the stock.

The global settlement of 2003 between the SEC, NASD and NYSE placed strong constraints on using research to provide Service #2 above.  Corporate Access is not subject to these constraints – and is a vital part of Service #2, that is needed to get to Service #1.

We are seeing increasingly that Investment Bankers include Corporate Access reports in their presentation materials for Corporate meetings. MeetMax CAM makes that quick, easy and accurate.