Archive for January 14th, 2010

Good News for Event Planners in 2010

MPI released their annual Future Watch report this week and it had good news for event planners.  Overall survey respondents expect to see about a 3% increase in the number of events being planned for 2010.  I recently polled event planners on LinkedIn to see what their forecast is for event marketing in 2010.  Though an admittedly small sample size, the results were similarly positive  with 83% forecasting that event marketing will play a greater part in their overall marketing plans for 2010.

Role of Event Marketing in 2010 Poll Results

Thursday, January 14th, 2010

 

 

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