Matching Corporate Access Activity with Client Revenues
What to do if your Institutional Clients don’t pay you commensurate with the Corporate Access work you do for them? This could be the biggest single question facing Sales Heads who we speak to all the time.
First – do you know which those Clients are? Which means knowing precisely, for each of your Clients, what you have done for them.
Second – were the Clients aware of all that you had done for them? The best assumption for this question is “no”.
Third – under-payers can then be classified as either a) we don’t value your services the way you think we do, b) we do value your services and can pay more but you’ve never been the squeaky wheel, or c) we cannot or will not pay any more.
The last may mean dropping the Client – but a) and b) provide a clear path to the sales rep to talk to the Client about modifying the service mix and getting paid more.
